The initial situation
Desire for expansion of the playout channels
Especially from large broadcasters like MDR, viewers today expect programme content to be available to consumers in a contemporary format – as digital content. MDR, therefore, wanted to offer IP-based services on TV, in order to expand playout channels and offer a new solution. This was made possible with the HbbTV application MDR+: exclusive live streams on the TV screen enriched the digital channel portfolio with the new red button application.
Furthermore, only MDR+ enabled the live stream of “MDR aktuell” in sign language and thus ensured the further expansion of accessibility as an important step. In addition, the new service also made it possible to further anchor the brand quality of MDR as a modern state broadcaster in consumers’ minds.
New development of a red button application with assurance of playout quality
New development of a red button application with assurance of playout quality A partner who combined competencies and economic efficiency in optimal fashion was to take over the programming of the HbbTV application, as well as the encoding of the TV signals supplied by the broadcaster. Furthermore, the distribution of the signals was also to be on the service provider’s to-do list and reliably ensured at all times – for the diverse number of different smart TVs or set-top boxes in the consumer world.
G&L Geissendörfer & Leschinsky combined a solution package that reliably mastered all the challenges posed – consisting of the G&L encoding solution, Akamai NetStorage and the cooperation for application development with the partner company NetTrek.