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What are online media consumers willing to pay for?
The answer: a broadcast-quality experience, but at a lower cost.
In this clip from G&L's IBC Panel "Supporting revenue streams with CMCD," Tassilo Raesig, Group CEO of MainStreaming, explains why they leverage CMCD as a key decision-making tool to help achieve that. Delivering high-quality in an IP-driven world is no easy task, but CMCD (Common Media Client Data) supports this task by providing real-time insights into playback conditions. CMCD helps companies make smarter decisions and quickly address issues related to devices, connectivity, and network caching—ensuring a smoother and higher-quality experience for users.