Evolution and Future of Over-the-Top TV: 4-part e-book "Broadcast Over the Internet" available for free download, provided in cooperation with Akamai.
Time-shifted TV, video-on-demand and streaming: they've all helped push the boundaries of familiar viewer control and provide instant access to a world of content. But the road there has been neither straightforward nor easy. As a result, the traditional medium of TV is fundamentally changing, bringing with it new concepts.
Over-the-top television (OTT) is a technology that makes it possible to discover and watch moving images via the internet. Forecast for this trend: away from linear TV and towards online TV – for up to 206 million users worldwide in 2020 (source:E-Marketer). And that is just the beginning. All these changes are nothing compared to the trend that OTT will foreseeably take in the coming decade. From sub-second latencies to immersive viewer experiences, we explore the most exciting developments in the future of broadcasting.
Some of the topics covered in our e-book:
- What are the new possibilities for IP-TV?
- New formats such as 4K UHD TV, AR (Augmented Reality) and VR (Virtual Reality) create immersive viewing experiences
- The evolution of broadcasting: from the first telegraph in 1844 to radio, television and online video
- The importance of quality and innovation when online viewers expect better experiences than on TV
Interested in the topic? You can find specific information on proven and successful OTT solutions on the market at Akamai