The initial situation
Slow loading webpages
Brose was founded in 1908 and is the world’s fifth-largest family-owned automotive supplier. The company develops and produces innovative mechatronic systems for vehicle doors and seats, as well as electric motors. The Brose brand stands for customer proximity, performance, innovative strength and quality. In fact, every second new vehicle worldwide is equipped with at least one Brose product. Brose has already received several awards, both for its innovations and as best employer.
The Brose Group is once again ranked as one of Germany’s best employers in the automotive industry. This was the result of the “Top Automotive Employers 2015” study by the international Top Employers Institute. The mechatronics specialist is thus among the Top 5 companies to be honoured. The company employs around 24,000 people at 60 locations in 23 countries and generates a turnover of around EUR 5.2 billion.
Brose’s website and content management system are hosted in Germany. Unfortunately, the website was very slow to load in globally important markets. In Asia, for example, it took up to 12 seconds and in the USA up to 7 seconds for the old “brose.com” page to be displayed.
Consequently, Brose wanted to set up a new website with a new content management system to ensure maximum performance. Given that 80% of website visitors are looking for entry-level opportunities in the company, the focus was primarily on an intelligent job filter, a page with job postings and personal contact details, as well as a targeted job search with a “Top Jobs” function.
Jörg Horn, project manager behind the website relaunch at Brose, explains: “In the automotive industry, we are known as a fast and quality-conscious company, and our Internet presence should also reflect this. As the market leader, it’s not good to have a slow website.”
At the same time, staff working from home and in remote locations such as Asia were also experiencing problems accessing key applications – including those for mobile device management and the supplier portal – via the corporate network. Some employees experienced significant delays when trying to access these applications from their mobile devices.
In terms of functionality, design and compatibility with mobile devices, the old website could no longer keep up with current and future developments. The objective was, therefore, to create a new, future-proof and globally accessible website. Above all, it should reflect the dynamic image of an international and family-run company, support mobile devices, enable fast access speeds around the world and take into account the requirements of both applicants and search engines.