Always on Wednesday and Saturday: The German Association of State Lottery Companies (Deutscher Lotto- und Totoblock DLTB) broadcasts its lottery numbers live – via YouTube live streaming, as well as video-on-demand on lotto.de
The initial situation
Desire for YouTube as a new playout centre for the broadcast of the live draw of the lottery numbers
The service platform lotto.de of the German Association of State Lottery Companies (Deutscher Lotto- und Totoblock [DLTB]) brings together the community of 16 independent lottery companies in the German federal states for the transmission of the live drawing of the winning numbers in LOTTO 6aus49. The companies of the DLTB act as organisers of the state-approved lotteries and sports betting. Since 2013, the drawing of the lottery numbers on Saturday, as well as on Wednesday – under the title “LOTTO 6aus49” – has been broadcast live.
Beyond the transmission of the weekly draws via live streaming, an additional virtual tour through the lotto studio offers extended options for viewers. During the draws, this digital tour gives a 360-degree view of the Lotto premises with the current participants – and provides another building block in the strategy pursued by lotto.de for greater transparency and publicity.
A new, high-performance video solution for these public draw broadcasts helps to achieve enhanced transparency and more effective accessibility for the public as a live broadcast. In addition to the transmission of the “classic” lotto draw broadcast, viewers also have the option of watching the draw in 360°. The greatest possible guarantee of transparency can only be surpassed by an on-site visit to the studio. In addition, the new live streaming option of “LOTTO 6aus49” via YouTube as an innovative playout centre should increase the reach and presence for the brand profile of the DLTB. The successful expansion of the brand into the digital future is the overarching objective here.
Reliable live encoding for Germany’s big lottery draw
The lottery numbers are drawn live via the lotto.de website and simultaneously via the YouTube channel as live streaming – every Wednesday at 6:25 p.m., as well as on Saturdays at 7:25 p.m. The DLTB thus places high demands on the chosen service provider: namely maximum reliability, technical know-how and service readiness. For this purpose, G&L Geißendörfer & Leschinsky – as a partner – provides a holistic package consisting of the components G&L encoding solution, training and subsequent support for the encoder services.