Video Quality Analytics (VQA) is crucial for seamless streaming experiences. But streaming teams still fly blind on true picture quality. Bitrate and rebuffer counts tell part of the story, but viewers abandon for reasons you never see in those graphs.
At its core, CMSD provides a structured way to capture, transmit, and analyse the key metrics that determine end‑to‑end quality (QoE/QoS).
CMSD-MQA adds a single, lightweight quality label to every segment, so encoders, CDNs and players can share the same "How good does it look?" score in real time.
It's no longer necessary to work out quality metrics via resource‑heavy, compute‑intensive processing throughout the media delivery chain, since they can simply come for free with the media.
✔ Real-time monitoring
✔ Automated issue detection
✔ Data-driven decision making
This session explores how media companies can use CMSD to transmit real-time video quality scores through the entire delivery chain. You'll learn how to:
✔ Detect quality drops within milliseconds
Powered by G&L Systemhaus, and our partners Norsk, Touchstream, and Akamai.
Why bitrate and rebuffering aren’t enough, and how CMSD standardizes quality telemetry to make true picture quality observable in real time
The core concepts, practical, low overhead metrics for live pipelines, and per segment scoring with CMSD MQA
End-to-end flow: monitoring and visualizing segment and stream level quality across encoder, CDN, and player
Instant alerts on quality drops plus quality aware routing (choose the best looking copy, not just the highest bitrate)
Where CMSD headers and the SVTA draft spec are headed next, and how you can influence them
CEO & Co-Founder
Touchstream
Based in Barcelona and originally from Australia, Brenton is the CEO and Co-founder of Touchstream. Prior to founding Touchstream in 2015, Brenton focused on performance monitoring at HP for clients like Sky, NYSE, and iBasis, and it is here that he saw a gap in mission-critical monitoring, specifically for OTT streaming. Brenton has a passion for sports, and is an entrepreneur focused on product innovation and development, a believer in partnerships, and a hands-on motivator.
Chief Architect, Cloud Technology Group
Akamai
Will Law is Chief Architect within the Cloud Technology Group at Akamai and a leading media delivery technologist, involved with streaming media on the Internet for the last twenty years. Currently focusing on Media Over Quic, WebTransport, low latency streaming, MPEG DASH, CMCD, CMSD and CAT, Law is Co-Chair of the W3C WebTransport Working Group and the CTA Common Media Client Data Working Group and past President of the DASH Industry Forum and Chairman of the CTA WAVE Project. He holds Masters degrees in Aerospace Engineering and an MBA and prior to Akamai worked for a series of engineering and media-related startups.
CEO & Co-Founder
G&L Systemhaus
Alexander Leschinsky is a distinguished expert in the streaming media industry. As a trusted consultant to major public broadcasters, he established the 'Streaming Division' at Geißendörfer Film- und Fernsehproduktion in 1999 before co-founding G&L Systemhaus in 2005. His extensive academic background – spanning systematic musicology, phonetics, computer science, and electrical engineering – reflects the interdisciplinary nature of the streaming business. This enables him to bridge the gap between client requirements and technical feasibility while balancing standardization with transformative innovation. Beyond his professional expertise, Alexander is a dedicated family man and a passionate choir tenor.
CEO
Norsk/Id3as
Adrian Roe is an energetic and creative entrepreneur with an exceptional track record of running fast growth IT-led companies across the streaming media, retail, financial and mobile sectors. Highly commercial, with a broad range of board-level experience and a proven ability to exploit new technologies and bring new thinking to traditional markets.
Specialties: Making the complex simple. Ensuring clarity and consistency of strategy, purpose and values throughout the organisation. Motivating and developing staff at all levels.
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