E-Commerce Case Study mit HSE

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How HSE provides the best shopping experience through industry-leading encoding solutions from Bitmovin, and state-of-the-art live and on-demand streaming services designed and managed by G&L.

"We have been running our TV channels on G&L’s streaming workflow, which utilizes the Bitmovin VOD Encoder, for over three years now. Time has proven that this solution is reliable and has saved us a lot of development effort and time, helping our team focus on other important features we wanted to implement! We are pleased with the results and the continued collaboration."

Customer quote by Jan Opitz, Senior Manager Operations at HSE


HSE is a leading provider in the field of live commerce in Europe. The customers decide when and where they shop at HSE – whether through one of the three TV channels, the online shop or the award-winning HSE app. The company reaches about 45 million households in the DACH region through three TV channels (HSE, HSE Extra and HSE Trend). 

To meet the needs of their shopper’s demand, they required a full live and on-demand solution that allowed them to live stream their three channels via the company’s own online shop as well as on the HSE app, and immediately have clips of the presented products available on demand for eager shoppers. A fast turnaround was required, and with the integration of G&L's workflow that included the Bitmovin VOD Encoder, this was made possible. 

What HSE needed

  • Automated end-to-end live and VOD workflow, maintaining 24/7 programming
  • Seamless live-to-VOD asset creation with manual and automated clip generation
  • Resilient live encoding
  • Fast turnaround time on VOD assets

What we delivered

  • 24x7 live streams with the fastest content delivery network and monitoring systems
  • Hourly video archive creation via a workflow including automated recordings of TV shows and internal meetings
  • Clean-Feed clips via a workflow including automated recordings, video clip editing, and Bitmovin transcoding
  • Ad-hoc Clip creations for 3rd party content via a workflow that includes automated transcoding with Bitmovin
Case Study HSE - Bitmovin2

Improvements experienced by HSE

Jan 2021 – Jan 2024

  • Increased reliability of the software to 99.99% reliability
  • 47% increase in overall traffic
  • 50% increase in live traffic
  • 34% in on-demand traffic
  • Overall improvement of former image quality from the lowest bit rate to the highest available quality now with G&L’s workflow



HSE broadcasting


Live Commerce TV Commerce E-Commerce Social Commerce Broadcasting

Product Use Case

  • G&L’s live and on-demand streaming services
  • Bitmovin’s VOD encoder

Key benefits

  • Fully managed workflow
  • Ease of communication and instant support
  • Robust and resilient system, even at peak times
  • High-performance, adaptive bitrate encoding
  • Support for the latest codecs, formats and protocols
  • Secure and streamlined performance monitoring

Who is HSE

As a live commerce company, HSE is one of the leading brands in the European live commerce sector. HSE represents the most entertaining form of shopping, inspiring 1.7 million active customers who value HSE’s curated product range of around 17.000 products from the areas of fashion, jewellery, beauty, wellness, household and home & living. 

Who is Bitmovin

Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. Bitmovin is known for building the first commercial adaptive streaming player and a software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers scalable and flexible media encoding, playback, and analytics solutions.

How we can help you

We're happy to help you with state-of-the-art live and on-demand streaming services designed and managed by G&L.