---
title: Bit rate and business model – Moving image quality and brand image.
description: Context of how our body reacts to video quality and the effect on brand image.
---

[Livestreaming, Web Performance, Media Delivery - G&L-Blog ](https://www.gl-systemhaus.de/en/blog)

# [Bit rate and business model – Moving image quality and brand image.](https://www.gl-systemhaus.de/en/blog/bit-rate-and-business-model-moving-image-quality-and-brand-image)

 Written by [Jochen Herkenrath](https://www.gl-systemhaus.de/en/blog/author/jochen-herkenrath) | Nov 24, 2017 9:00:00 AM

## White paper for free download: How our bodies react to video quality

**"The science behind how our bodies react to video quality"**

Together with the biometrics company Sensum, Akamai measured the reactions of more than 1,000 users as they watched a video in high and low resolution.

Tools – such as electro-dermal activity monitoring and facial coding systems – were deployed. Each person was asked to associate their video experience with one of three OTT business models.

We are currently offering a white paper for download that is particularly popular among video marketers. The connections between moving image quality, brand image and thus, ultimately, a successful business model are presented in a comprehensible way.

From the content:

- How Resolution and Re-Buffering Impact Engagement

- How Business Model Impacts Engagement

- Business Model Changes How Quality Impacts Brand Image

 

Study conclusion: There is a clear connection between experience, perception and business success.

**Clip: [youtube.com/watch?v=OC_CYG8Dev0](http://youtube.com/watch?v=OC_CYG8Dev0)**

** **

 

[Whitepaper-Download (PDF, English)](https://www.akamai.com/uk/en/multimedia/documents/white-paper/bit-rate-and-business-model.pdf)

[View full post](https://www.gl-systemhaus.de/en/blog/bit-rate-and-business-model-moving-image-quality-and-brand-image)

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