Evolution and Future of Over-the-Top TV: 4-part e-book "Broadcast Over the Internet" available for free download, provided in cooperation with Akamai.
Time-shifted TV, video-on-demand and streaming: they've all helped push the boundaries of familiar viewer control and provide instant access to a world of content. But the road there has been neither straightforward nor easy. As a result, the traditional medium of TV is fundamentally changing, bringing with it new concepts.
Over-the-top television (OTT) is a technology that makes it possible to discover and watch moving images via the internet. Forecast for this trend: away from linear TV and towards online TV – for up to 206 million users worldwide in 2020 (source:E-Marketer). And that is just the beginning. All these changes are nothing compared to the trend that OTT will foreseeably take in the coming decade. From sub-second latencies to immersive viewer experiences, we explore the most exciting developments in the future of broadcasting.
Some of the topics covered in our e-book:
- What are the new possibilities for IP-TV?
- New formats such as 4K UHD TV, AR (Augmented Reality) and VR (Virtual Reality) create immersive viewing experiences
- The evolution of broadcasting: from the first telegraph in 1844 to radio, television and online video
- The importance of quality and innovation when online viewers expect better experiences than on TV
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E-Book Download Part 1: CROSSING BORDERS
E-Book Download Part 2: YOUR INDIVIDUAL AUDIENCE
E-Book Download Part 3: NO SUCCESS WITHOUT QUALITY
E-Book Download Part 4: NO SUCCESS WITHOUT INNOVATION
Interested in the topic? You can find specific information on proven and successful OTT solutions on the market at Akamai