Geißendörfer & Leschinsky GmbH

WDR: Media research

Background: Each day, the Internet offering of the West German Broadcasting Service (WDR) features and links highlights from the classic WDR media from 149 hours of radio and 38 hours of television. Current news is linked with quotes from WDR radio and the best pictures from WDR television, as well as supplemented with background material and processed interactively using multimedia. Website visitors can access countless live and on-demand streams, as well as vodcasts and podcasts containing the most diverse content, ranging from pure news to entertainment.

The task: To adjust the Internet content to user wishes and demands, WDR needs a detailed overview on which and how frequently offers are used.

Our solution: To record all WDR streams and downloads, we have developed a programme that automatically analyses the corresponding log files of Akamai, Limelight, and WDR's own servers. The actual podcast and vodcast user volume is determined using our in-house algorithms. We subsequently process the usage data in detail for WDR.

Overview of our services:
• Development of a programme for automatic and provider-wide log file analysis,
• Design and implementation of algorithms to determine actual vodcast and podcast user volume,
• Comprehensive and detailed data analysis.